HEAD OF DESIGN
virtua metaverse
I led the brand and marketing campaigns for Virtua Metaverse from 2021 through to 2023. During this time I have been responsible for the art direction of every campaign, managing a team of 10 people remotely worldwide and the full rebrand from Terra Virtua and all of its sub-brands.
REbrand and stylerguide
In March 2022, during the biggest collapse of a similar named crypto business to date, we had to rebrand the whole company virtually overnight. I was tasked to redesign our logo and create a full styleguide in a very short space of time. This then had to be implemented in all channels, sub-brands and apps.
LOGO DESIGN
These are a few of the many sub-brands of Virtua which I was in charge of rebranding and to update to my new guidelines.
social channels
These are a few of the many sub-brands of Virtua which I was in charge of rebranding and to update to my new guidelines.
Desktop and mobile
web3 CONTENT CREATION
Another challenge was to 10x our Youtube content in the middle of the rebrand. I was responsible for the rebrand of our Youtube channel and creating the new content, advising on web3 specific material and tone.
Youtube branding, content creation and direction.
DOOH
Advertising
MARKETING CAMPAIGN FRAMEWORK
It was my reponsibility to develop the biggest campaign of Virtua: their first-ever metaverse landsale. My approach was to develop a framework which could work across all of their channels and also include all of the separate sub-campaigns.
