Lead Web3 designer at jungle
From 2023 to 2024 I helped create the lore, brand awareness, social campaign, landing pages, internet puzzles and more for itsjungle.xyz. Jungle is a dedicated Web3 Gaming ecosystem on Solana backed by Bitkraft and Framework VCs.
Discord onboard launch
In early 2024 we launched the new discord UX tied to the Lore where users would complete a set of tasks with visuals and gifs for each step making the onboard experience unique to the user.
Puzzles
I created super nerdy puzzles ranging from morse code animations to exiftool metadata hacking leading the user to special airdrops, whitelists and more.
social channels
Multiple posts a day on multiple channels. The community was kept engaged throughout campaigns and outside them. I created memes and assets for the community to use for competitions such as the hand-drawn Juice carton meme .
Whitelist campaign 'Get Juiced'
The biggest campaign I worked on was the GET JUICED campaign which saw a huge increase in discord signups and twitter followers. The campaign was linked through various channels with a live point system on discord.
